OUR FAVORITES
AURUMYS
There is no substitute for a strong first impression. Moreover, in today’s hypercompetitive digital world, most businesses do not get a second chance at hitting the market in an effective manner.
Streamlined messaging, impactful visuals, and a cohesive rollout across platforms is all necessary, and certainly easier said than done.
When AURUMYS - a start-up wholesale real estate brokerage - kicked off in 2024, their mission was simple: Provide the “Gold Standard” in real estate services.
In doing so, the company hoped to announce their company with a multi-minute branding video. That is where we at Drifters Media came in.
After several plan and prep calls with the AURUMYS team, we put together a layout that we all believed in. After a two-day shoot at AURUMYS HQ in Phoenix, AZ, we had our final video edited and delivered within the month.
The final product spanned just over 4 minutes. It introduced AURUMYS to the market in a memorable manner, and made clear that the company was here to stay.
4 BRANCHES BOURBON
For products in competitive markets, the power of a high impact video advertising campaign can be second-to-none. "Four Branches Bourbon" is a brand that we have worked with since the fall of 2023. The four founders of the company were each formerly in a different branch of the military. Hence the name, as four branches of the military are represented in the founders themselves.
The brand’s story, and the bourbon itself, are equally impressive. Regardless, as a start-up in the bourbon industry, finding a way to compete with the well-established brands in the market is a tall task.
In the fall of 2024, we set out to create a three-part video ad campaign that highlighted the bourbon in a variety of settings. The idea being that the brand needed to show the importance of “taking the bourbon along the way of making memories.” The result was a unique, and effective set of ads, which were used throughout the fall, in preparation for the holiday season. An evening round of golf, a lakeside grill out, and a midday father-daughter fishing excursion all made great scenes to present the bourbon in a new light.
The brand is certainly proud of its military background, but those ads were specifically created with an intention to diversify the consumer base, by representing those new consumers in the ads themselves.
"Dear Stranger"
Giancarlo Alfanno is a musician with a vision. As an artist, Giancarlo understands the importance of building a consistent theme, with each work he puts out. From single releases, to social posts and album covers, Giancarlo has meticulously built his branding and presence with careful consideration at each step along the way.
As Giancarlo prepared for the release of his fall ‘24 single - “Dear Stranger” - he considered the value that a music video could bring to the moment. With dreams of a cinematic piece, Giancarlo wanted something that felt more like a short film than that of a traditional performance video.
We worked closely with Giancarlo leading up the shoot. Mood boards and shot lists were created and signed off upon, well before shoot day. The mission was simple - deliver a video that built upon Giancarlo’s already existing brand, which was founded on detail-oriented creativity, and emotion-driven messaging.
“Dear Stranger” delivered exactly what Giancarlo was looking for. It is a music video that watches much more like a short film, than anything else. The cinematic approach to the piece, paired with careful preparation of shoot day, made the process smooth on all ends.
For any artist with dreams of a music video that separates itself from that of competitors, “Dear Stranger” is a quality example of what our team has done, and will build upon in the future.
